By Chunka Mui,Paul Carroll,James Madara
-- Kirkus experiences — A Kirkus Indie Books of the Month Selection
The New Killer Apps reverses the normal knowledge that start-ups are destined to out-innovate immense, proven companies. via crisp research and compelling case stories, Mui and Carroll exhibit that this seriously isn't actual. Or, at the very least, it don't need to be. convinced, small and agile beats mammoth and sluggish, yet gigantic and agile beats somebody. This ebook bargains a roadmap for a way huge businesses can imagine colossal, begin Small and examine quick. In doing so, they could get out in their personal means, benefit from their ordinary resources, and vanquish either conventional opponents and upstarts by way of nurturing and unleashing their very own killer apps.
There's definitely much at the line. an ideal hurricane of technological innovation—combining smartphones and different cellular units, ubiquitous cameras and sensors, social media and “big information” analytical tools—means that greater than $36 trillion of stock-market worth is up for what Mary Meeker at Kleiner Perkins is looking “reimagination.” huge businesses will both do the reimagining and lay declare to the markets of the long run or can be reimagined out of existence.
Table of Contents
Introduction: A street Map for company Innovation–Big and Agile Beats Anyone
Case research: Google vehicles and $2 Trillion in Auto-Related Revenue Up for Grabs
PHASE ONE: imagine BIG
Rule 1: Context Is worthy eighty IQ Points
Rule 2: embody Your Doomsday Scenario
Rule three: begin with a fresh Sheet of Paper
Case research: Carmakers needs to Take a brand new Road
PHASE : commence SMALL
Rule four: First, Let’s Kill all of the Finance Guys
Rule five: Get all people at the similar Page
Rule 6: construct a Basket of Killer Options
Case examine: automobile coverage in a global with no Accidents
PHASE 3: study FAST
Rule 7: A Demo Is worthy 1000 Pages of a company Plan
Rule eight: take into account the Devil’s Advocate
Case examine: Are Hospitals DOA?
Afterword: relocating From Innovation to Invention
“An very important booklet for the forums and managements of each corporation facing the avalanche of technological change.”
-- Jack Greenberg, Chairman of Western Union and previous CEO of McDonald’s
“Mui and Carroll provide thought-provoking case experiences and compelling ideas for a way huge, tested businesses can quick develop into real innovators. Given the disruptions we are facing, the timing of this e-book is perfect.”
–Robert Schifellite, president, Investor conversation suggestions, Broadridge monetary Solutions
“This book’s 8 innovation principles characterize the variation among immense businesses leveraging their resources or getting their resources whooped.”
-- man Kawasaki, Former leader evangelist of Apple and writer of "APE: writer, writer, Entrepreneur"
“There isn't any legislations that says today’s Fortune a hundred needs to turn into tomorrow’s dinosaurs. Carroll and Mui map out how your small business can inno- vate and prosper besides as—if no longer greater than—the most popular start-ups.”
–Don Tapscott, best-selling writer of, such a lot lately, "MacroWikinomics"
“This is the simplest company ebook I’ve learn in very a long time. It completely nails the best way to and the way to not innovate.”
-- Sam Hill, writer of "Radical advertising" and previous leader advertising and marketing officer at Booz Allen
“Great paintings! The extra I learn, the extra i could not placed it down.”
-- Philip Fasano, govt vp, Kaiser Permanente and writer of "Transforming well-being Care"
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The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups by Chunka Mui,Paul Carroll,James Madara