Jeanne Liedtka,Tim Ogilvie,Rachel Brozenske's The Designing for Growth Field Book: A Step-by-Step Project PDF

By Jeanne Liedtka,Tim Ogilvie,Rachel Brozenske

ISBN-10: 023116467X

ISBN-13: 9780231164672

In Designing for development: A layout considering instrument equipment for Managers (D4G), Jeanne Liedtka and Tim Ogilvie confirmed how layout can develop innovation and force development. during this spouse advisor, additionally compatible as a stand-alone undertaking workbook, the authors offer a step by step framework for utilising the D4G toolkit and procedure to a specific undertaking, systematically explaining tips to tackle the 4 key questions in their layout considering approach.

The box publication maps the movement of the layout strategy in the context of a selected undertaking and reminds readers of key D4G takeaways as they paintings. The textual content is helping readers determine a chance, draft a layout short, behavior study, identify layout standards, brainstorm, boost ideas, create serviette pitches, make prototypes, solicit suggestions from stakeholders, and run studying launches. The workbook demystifies instruments that experience often been the area of designers -- from direct commentary to trip mapping, storytelling, and storyboarding -- that strength the layout considering technique and aid companies align round a undertaking to gain its complete potential.

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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) by Jeanne Liedtka,Tim Ogilvie,Rachel Brozenske


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