Pricing and Revenue Optimization - download pdf or read online

By Robert Phillips

ISBN-10: 0804746982

ISBN-13: 9780804746984

This is the 1st accomplished advent to the innovations, theories, and functions of pricing and profit optimization. From the preliminary luck of "yield administration" within the advertisement airline all the way down to newer successes of markdown administration and dynamic pricing, the applying of mathematical research to optimize pricing has turn into more and more very important throughout many various industries. yet, considering pricing and profit optimization has concerned using subtle mathematical recommendations, the subject has remained mostly inaccessible to scholars and the common manager.

With equipment confirmed within the MBA classes taught via the writer at Columbia and Stanford company faculties, this publication provides the fundamental techniques of pricing and profit optimization in a sort available to MBA scholars, MS scholars, and complicated undergraduates. additionally, managers will locate the sensible method of the difficulty of pricing and profit optimization invaluable.

Solutions to the end-of-chapter workouts can be found to teachers who're utilizing this publication of their classes. For entry to the suggestions guide, please touch

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