Download e-book for kindle: Paid Content: Strategien zur Preisgestaltung beim by Florian Stahl,Prof. Dr. Beat Schmid

By Florian Stahl,Prof. Dr. Beat Schmid

ISBN-10: 3835000454

ISBN-13: 9783835000452

Florian Stahl untersucht, welche Strategien der Preisgestaltung dazu beitragen, den elektronischen Handel mit digitalen kostenpflichtigen Inhalten zu optimieren und die Umsätze sowie die Anzahl der Verkaufstransaktionen der Anbieter zu maximieren. Er stützt sich dabei auf Daten realisierter Verkaufstransaktionen, nicht auf die Befragung von Konsumenten.

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Paid Content: Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen Inhalten (German Edition) by Florian Stahl,Prof. Dr. Beat Schmid


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