Subodha Kumar's Optimization Issues in Web and Mobile Advertising: Past and PDF

By Subodha Kumar

ISBN-10: 3319186442

ISBN-13: 9783319186443

This e-book offers a finished assessment of optimization matters and versions in net and cellular advertisements. It starts by way of discussing the evolution of online advertising through the years. this is often by way of the dialogue of well-liked pricing versions. The reader is supplied with a simple review of other optimization concerns interested in online advertising. the sooner types more often than not thought of the matter of scheduling advertisements competing to be put on an online web page. right here, the advertisements have been laid out in geometry and demonstrate frequency, and either one of those components have been thought of in constructing an answer to the commercial scheduling challenge. those types have been comparable in nature to the matter of scheduling advertisements on newspaper or tv, however the pricing constitution in those versions have been diverse from these in newspaper or tv advertisements. because the online advertising advanced, the preliminary versions have been augmented by means of contemplating how the agenda of advertisements is modified in response to person consumer click on habit. hence, those versions thought of personalization in online advertising. The ebook additionally offers how you can support resolve those types. extra lately, there was super progress in cellular ads. This booklet additionally presents the main points of industrial version in cellular ads, and offers ideas for the optimization challenge inquisitive about cellular ads. also this booklet appears to be like to key destiny tendencies in internet and cellular advertisements (such as Fading Ads) and the associat

ed demanding situations that include it. for example, the long run tendencies in pricing types are extra in the direction of action-based pricing instead of impression-based pricing.

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Optimization Issues in Web and Mobile Advertising: Past and Future Trends (SpringerBriefs in Operations Management) by Subodha Kumar


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