Artur Lugmayr,Cinzia Dal Zotto's Media Convergence Handbook - Vol. 2: Firms and User PDF

By Artur Lugmayr,Cinzia Dal Zotto

ISBN-10: 364254486X

ISBN-13: 9783642544866

The Media Convergence guide sheds new gentle at the complexity of media convergence and the similar enterprise demanding situations. drawing close the subject from a managerial, technological in addition to end-consumer standpoint, it acts as a reference ebook and academic source within the box. Media convergence at enterprise point might suggest remodeling enterprise types and utilizing multiplatform content material creation and distribution instruments. despite the fact that, it's proven that the implementation of convergence suggestions can simply be successful whilst expectancies and aspirations of each actor concerned are taken into consideration. Media shoppers, content material manufacturers and bosses face various demanding situations within the means of media convergence.

Volume II of the Media Convergence instruction manual tackles those demanding situations by way of discussing media company types, construction, and clients' event and views from a technological convergence viewpoint.

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Media Convergence Handbook - Vol. 2: Firms and User Perspectives (Media Business and Innovation) by Artur Lugmayr,Cinzia Dal Zotto

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