Download e-book for kindle: Databases for Small Business: Essentials of Database by Anna Manning

By Anna Manning

ISBN-10: 1484202783

ISBN-13: 9781484202784

This e-book covers the sensible facets of database layout, information detoxification, information research, and information protection, between others. the focal point is on what you actually need to understand to create the proper database on your small enterprise and to leverage it such a lot successfully to spur progress and revenue.

Databases for Small Business is a realistic instruction manual for marketers, managers, employees, and execs in small businesses who're no longer IT experts yet who realize the necessity to ramp up their small firms’ use of information and to around out their very own company services and place of work talents with simple database talent.

Anna Manning—a information scientist who has labored on database layout and knowledge research in a working laptop or computer technological know-how college study lab, her personal small enterprise, and a nonprofit—walks you thru the development of steps that may show you how to extract actionable intelligence and greatest price out of your company information in phrases of promoting, revenues, consumer family members, choice making, and enterprise strategy.

Dr. Manning illustrates the stairs within the booklet with 4 operating case reviews of a small on-line enterprise, an engineering startup, a small criminal company, and a nonprofit organization.

Databases for Small Business teaches non-techie marketers and pros how to:

  • Design a small enterprise database from scratch
  • Extract the utmost cash in on your facts
  • Follow tips on info security law
  • Effectively use information assortment and information detoxing techniques
  • Train employees to leverage your data

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Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals by Anna Manning


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